Can't be in /opt/pleroma/bin and then call ./bin/pleroma_ctl :)
## Create your first user and set as admin
```sh
-cd /opt/pleroma/bin
+cd /opt/pleroma
su pleroma -s $SHELL -lc "./bin/pleroma_ctl user new joeuser joeuser@sld.tld --admin"
```
This will create an account withe the username of 'joeuser' with the email address of joeuser@sld.tld, and set that user's account as an admin. This will result in a link that you can paste into the browser, which logs you in and enables you to set the password.