|> Map.merge(maybe_make_image(&User.avatar_url/2, "icon", user))
|> Map.merge(maybe_make_image(&User.banner_url/2, "image", user))
|> Map.merge(Utils.make_json_ld_header())
|> Map.merge(maybe_make_image(&User.avatar_url/2, "icon", user))
|> Map.merge(maybe_make_image(&User.banner_url/2, "image", user))
|> Map.merge(Utils.make_json_ld_header())